Empowering Your Career Journey Through Your Interests, Background, and Stories.
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Your One-Stop Shop for Transforming Your Interests, Talents, and Experiences into Your Dream Role
We start by diving into your product journey—auditing your strengths, interests, and achievements to uncover the through-line in your experience. Whether you're transitioning from UX, engineering, or customer success, or you're a seasoned PM ready for your next big move, we identify your unique value in the market. Then, we transform your story into a powerful resume, cover letter, and application strategy that reflects who you are and where you’re going. The result? Confidence, clarity, and a product role that aligns with your purpose—not just your paycheck.
We begin with a discovery session to understand your strengths, passions, and lived experiences—because your career path deserves to be as unique as you are. Through an audit of your work history, we uncover the transferable skills and growth opportunities that set you apart. Then, we shape your narrative into a compelling resume, cover letter, and application that highlight your full potential. You’ll walk away with the confidence to boldly tell your story and the strategy to land a role that brings meaning, alignment, and momentum to your career.
Over a decade ago, Catrina, a former IT project manager, felt stuck and yearned for a faster-paced, more impactful career. She discovered Startup Institute, an accelerator focusing on startup dynamics, user experience design, and product management.
With a scholarship in hand, she took a leap of faith, quitting her job to attend the institute. Post-bootcamp, despite initial setbacks, Catrina hustled hard, investing thousands of dollars in conferences, resume help, interview prep, and resources on how to think and become a PM, much like many of you, to secure her first PM role.
Now, Catrina aims to simplify this journey for others. With experience spanning diverse sectors like education, healthcare, fintech, and govtech, she has evolved from an individual contributor to a product leader.
Catrina is here to guide and empower you on your tech career path. Contact her today to embark on your journey toward becoming a successful product leader.
I'm incredibly thankful for Catrina and the work she's doing. Thanks to her guidance I was able to improve my resume by helping me highlight and leverage my current skills to Product Management essential skills and experiences. She has a special power of helping people seem valued and accomplished. She provided me with the confidence I needed to speak proudly about my experience and the ability to speak about how that translates to the Product Management world. Catrina's help is not general info - it's tailored feedback and truly unique. It's game changing when you realize your own special power and how you can use it to speak about your strengths. I was able to land various interviews and I landed an amazing Product Management role within Boston Scientific. Although it's in the medical device industry and not the health tech space, Catrina's experience was very applicable cross-industry. I cannot thank and recommend Catrina enough!
I met Catrina through the In the lab PM accelerator program, where I was a cohort 3 participant. Catrina met with me to review my resume for the Meta RPM program application which led to me passing on to the next round of interviews! She provided pointed and thorough feedback by first listening to me speak about my experience then reviewing my resume. I felt very listened to and her feedback made a lot of sense which I was quickly able to implement. She made sure I understood her feedback and gave me the space to ask clarifying questions. As a fellow woman of color, I felt comfortable to express my thoughts, with my imposter syndrome and all. She gave me confidence and cheered me on, I felt really supported. She not only helps you but really cares about you, this is what sets her apart and why I highly recommend her!
GradUp's Catrina Patton went into a deep dive into my resume with meaningful questions to revamp my client facing experience into a product management / ownership focus, catching the attention of hiring managers all around. Catrina's help to re-build the cover letter has made it easier to have meaningful conversations on product roles. I'd highly recommend her to candidates wanting to stand-out for product roles
